A collaborative "required reading" list for creatives and technologists. To submit a read email us.

Principles: Life and Work
of the New Silicon Valley Are Changing the World

by Ray Dalio

We're currently reading this!

Deep Work

by Cal Newport

Recommended by designer Matt Scorte. Favorite quote from the book:
"Who you are, what you think, feel, and do, what you loveā€”is the sum of what you focus on."

New Aging:
Live Smarter Now to Live Better Forever

by Matthias Hollwich

Recommended by designer and Art Director Noemie Le Coz

Hacking Growth:
How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis and Morgan Brown

Recommended by Hugh Francis

The E Myth

by Michael Gerber

We love this book, it explains how entrepreneurs, managers and technicians work together.

Intercom on Starting Up
of the New Silicon Valley Are Changing the World

by Des Traynor, Eoghan McCabe, and Paul Adams

This book was recommended to us by Hugh Francis , and it is a reminder to build businesses that add value.
Also to using preexisting tools and not reinvent the wheel.

The Upstarts: How Uber, Airbnb, and the Killer Companies
of the New Silicon Valley Are Changing the World

by Brad Stone

Love smart friends, Jessica Sheft-Ason , Digital Product Manager + new start-up founder

Seeing Is Forgetting the Name
of the Thing One Sees

by Lawrence Weschler

Helping us 'make it human', recommended by writer and builder of brands,
Adam Beal

The Rise of the Creative Class:
And How It's Transforming Work, Leisure, Community,
and Everyday Life

by Richard Florida

"It really gives you perspective on big trends that are happening now"
Matt Kandler Full-stack Designer + Founder of @getHappyFeed

The End of Average:
How We Succeed in a World That Values Sameness

by Todd Rose

"The idea of average, as a framework for thinking, driven by efficiency and validated by previous averages, next to the aspiration to innovate by deeper individualist thinking, accounting for nuanced qualities and the intricacy of technology."
Nitzan Herman, Design and Technology.


by Ben Horowitz

"A chapter called 'The Struggle' really speaks to anyone who's had to build a company and team from the ground up."
Natalie Guevara of Genius.

Sapiens: A Brief History of Humankind

by Yuval Noah Harari

"The ways in which biology and history have defined us and enhanced our understanding of what it means to be 'human'.
It's been really interesting to consider while thinking about creating human experiences in the digital world. A must read for sure."
Gordon Sexton, Designer.

Seven Days in the Art World

by Sarah Thornton

"I recently re-read it and have reccomended it to at least 15 people since the beginning of the year."
Ryan Simons of PlayLab.

Wabi-Sabi for Artists, Designers,
Poets & Philosophers

by Leonard Koren

Recommended by Erin Keeffe, UI/UX specialist.

Creativity, Inc.

by Ed Catmull and Amy Wallace

Inspiring to anyone with an idea. Stresses the importance of community, the people we work with and how we work together.


by Jason Fried of Basecamp

Reminds us all to keep it simple. Do what you can with what you have.

Setting the Table:
The Transforming Power of Hospitality in Business

by Danny Meyer

Recommended by Emmett Shine, of Gin Lane.

Hackers & Painters: Big Ideas from the Computer Age

by Paul Graham

Recommended by Emmett Shine, of Gin Lane.

karlssonwilker's tellmewhy

by Jan Wilker and Hjalti Karlsson

Recommended by Archie Coates, of PlayLab.

Steal Like An Artist

by Austin Kleon

Epitomizes being a creative.

Essentialism: The Disciplined Pursuit of Less

by Greg McKeown

Found at McNally Jackson by Rachael Yaeger, of Human NYC, who now
values sleep because of this book.

The Big Leap: Conquer Your Hidden Fear
and Take Life to the Next Level

by PhD Hendricks Gay

Recommended by photographer, Balarama Heller, for anyone needing to realize their vision.

Zero To One

by Peter Thiel

Recommended by Hugh Francis, of Sanctuary Computer.

The Shallows:
What the Internet Is Doing to Our Brains

by Nicholas Carr

Recommended by Nick Pandolfi, of Google.

What Technology Wants

by Kevin Kelly

Really changes your perspective on the advancement of technology.
Recommended by Sawyer Hollenshead, of Oak Studios.